SEO and Social Media Marketing are terms that people throw around every day. They have become the latest buzzwords for business. This is because people who are not Internet-saavy have heard the wonders they can do for a business and are ready to open their wallets in order to get to the highest rankings in the Google Search Engine and improve their Likes on Facebook. Services for SEO and Social Media Marketing can cost an astronomical amount, and in many cases, getting the results you desire is something you can do on your own. Whether you want to avoid paying a SEO company hundreds of dollars or you just want to get a couple more hits to your page, keep reading.
The key to SEO and Social Media Marketing is frequent, original content. Readers, no matter what they are looking at, want to see the most up-to-date messages. They also want to see things that they can’t see elsewhere. What it comes down to is: Seeing the same thing over and over again is boring! Google and other search engines cater to readers, so if you think like a reader, your SEO and Social Media Marketing results will increase over time naturally!
Some people deny the fact that frequent updates to a website, blog, or social media page are important. The example that I typically use is CNN. What if CNN only updated once a week or month? When there is a development at the White House or a disaster strikes, where would people think to look? The answer is simple, people would get their news elsewhere. Even if you are selling top-quality dirt imported directly from Kansas, you need to let your customers know the latest developments in your product and movements that could affect it. This is true for any industry you come across. Not only will this help you rank higher in the search results, it will help you to establish yourself as a trusted source of information. If you run out of news and developments, post about related topics or some instructions on how to use your product to keep readers interested and show off your knowledge. When people think of you as a trusted source, they remember you as a trusted brand and are more likely to purchase their related products and services from you.
Social media marketing is the same concept, but faster. Let’s continue to think of CNN. What if a live person only looked at their Twitter or Facebook once a month? User activity would not only decrease, but this would also open them up to sabatoge. A competitor could easily reply to their latest message with a negative comment, and several people would see it. Logging on to their networks several times per day gives them the opportunity to not only react to negative comments but engage with loyal readers as well. These platforms also help to alert people of new posts to your page, which will increase your traffic over time.
Now, I know what you are thinking. “I’m too busy to do all that and my target audience only goes online during certain hours.” Frankly, it doesn’t matter. Here’s why:
1. Your competitors are doing it. If you don’t do it, your behind and are giving them an advantage.
2. Not every member of your target audience is on the same schedule, no matter how finely targeted the audience is.
Oh, and time. This is an easy one to get around as well. What it comes down to is automation and outsourcing. No, you don’t have time to write two or three good blog posts, update Twitter on the hour (which is highly recommended), and manage two posts on Google+, Pintrest, Facebook, and LinkedIn daily. Luckily, there are several ways to do this on a fast and easy basis. Most of these steps will only take a few minutes to set up, depending how much you have already done.
STEP 1: Get a blog
If you haven’t gotten a blog for your website, do so today. Most modern blogging platforms will place your newest posts on your website once they are set up. You won’t have to take down information and put it up yourself by tinkering with code (or Publisher) daily. Blogger and WordPress are both excellent places to start, and both can easily be incorporated into another website or have a custom domain name.
STEP 2: Get Original Content AT LEAST Twice a Day
If you can’t write this much in a day – outsource. Modern ghostwriters can write blog posts and social media messages in no time flat. Many will also work much cheaper than a traditional writer’s rate without sacrificing quality. These posts can be set up within your blogging software to post at a future date, so you will not need to constantly log in at the same time. You, or your writer, can do a large batch of articles and have them post online at your convenience.
STEP 3: Automate Posts
Whenever you make a new post, set it up to where it automatically posts a link to your social media website. Automation services for posts are also available. This means you can preset posts and have them update to your account repeatedly (good for holidays) or put them on a timer. This makes you appear to always be online. Then, you only have to log on to the accounts leisurely to respond to readers. For a manual approach, embed social media icons into your blog. This will make sharing go a lot faster!